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To help support our work, please consider making a tax-deductible donation.You can also show support by liking us on Facebook and following us on Twitter (@Consumer Reports).For 80 years, Consumer Reports has been testing products and working to create a fairer, safer, and healthier marketplace.Click here to learn more about Consumer Reports' mission as a nonprofit organization.So a person who randomly sends out dozens of “hey” messages to would-be dates would have to pay a higher price to make contacts than someone who does it more selectively. Our survey suggests that 45 percent of online daters have tried multiple dating websites or apps.
Even Tinder, despite its reputation for attracting users seeking causal romance, may deserve a more open mind.
And how they go about making those matches can be very different. D., is a professor at the Harvard Business School who was on the scientific advisory board of Ok Cupid.“They are all matching on obvious stuff, like age range," he says, "but they vary a good amount on how they consider other factors that might affect compatibility.”Sound vague? Online dating companies keep their proprietary algorithms closely guarded.
So it's difficult for academics to figure out which ones do best.
Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.
But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.
But here’s what we do know: Companies like e Harmony and use algorithms based on information you provide (e Harmony’s has a U. patent) similar to the way Amazon and Spotify use algorithms to make product recommendations for consumers.